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Executive Team

Scott Michael   Scott Michael
President and CEO

Scott Michael serves as President and CEO for AMSA. He has served as the industry's primary liaison to the Department of Defense, GSA, and other government customers of the moving and storage industry. He was previously AMSA's Vice President for Membership and has held other positions with AMSA and the American Movers Conference over the past two decades. Scott also serves as a vice president of the National Defense Transportation Association, an organization of transportation providers which works in support of the military. He lives in Alexandria, Va. with his wife and three daughters.

Scott is a trusted expert for the media on a wide range of consumer and industry topics. Listen to him talk about how to start the moving process, find a professional mover and save money on the move, as well as many more important questions to consider when moving, on AMSA's SoundCloud page.

Mike Keaton  

Mike Keaton
Senior Director of Communications

Mike Keaton is the senior director of communications for AMSA where he oversees the media relations, marketing, website, social media and conference activities. He is responsible for setting the strategic vision for AMSA's consumer, member and industry communications, and serves as the liaison with the Communications Advisory Committee. Mike has more than 15 years of nonprofit association and trade organization experience, previously as the director of marketing and communications for the Society for Women's Health Research, where he led the development of their media, marketing and online capabilities. Prior to that, Mike was director of communications for the Natural Products Association, where he built the public relations function for the association, established a growing social media presence, and led a major overhaul of the website. He also previously held the position of director of public relations and communications for the SCORE Association, which offers small business mentoring and services to entrepreneurs. At SCORE, he led national media relations, association communications and congressional outreach.

Mike has won awards for his work on annual reports, multimedia campaigns and website redesigns. He is a member of the Public Relations Society of America (PRSA). Mike grew up near Pittsburgh, Pa., and earned his Bachelor of Science degree in Communications from Clarion University of Pennsylvania in 1997. He currently lives in Washington, D.C.